On the wooded Maple Path, through a stand of mature Acer saccharum, a
young couple strolling hand in hand pauses to read a little interpretive
sign explaining how to tap a maple tree and collect sap to boil into
syrup. Nearby, by the trailhead, a preschooler swings on the swing
set—his grandparents as delighted as he is. At the other end of the
trail, a family explores the sugarhouse with its massive stainless-steel
evaporator and displays on maple sugaring. In the Tasting Room in the
1860s farmhouse, the hub of Sugarbush Farm in Woodstock, visitors sample
cheeses, comparing aged sharp cheddar with creamier jack cheddar, tangy
Mountain Blue, and others, and then shop in the farm store.
Betsy with granddaughters Sierra (left) and Liz. Bottled
“This is one of those stops you make where you don’t have to move 100
miles per hour. You’re on vacation. You should enjoy yourself,” says Liz
Luce, who, with her sister Sierra, has been answering visitors’
questions about the goats—Nibbles, Kibbles, and Peanut Butter. Liz and
Sierra are in the fourth generation of their family operating Sugarbush
Farm.
An Authentic Working Farm
Sugarbush Farm is now in its 80th year in the Ayres/Luce family. At this
working farm, the Luces produce maple syrup from nearly 10,000 taps on
their trees, age and hand package their signature cheeses (about 100,000
to 120,000 pounds each year), and have a small herd of beef cattle.
Beyond producing high-quality products, the Luce family shares this
authentic Vermont farm experience with visitors.
At the end of a dirt road—all three routes there eventually go to dirt—
Sugarbush Farm is a destination. With its farm store, trails, resident
goats and horses, educational experiences and materials, and low-key
picnic and play spaces, even a sublime woods chapel for quiet
contemplation, it’s a place to experience the Vermont working landscape.
The exploring, sampling, goat patting, and other activities are
free—the only cost is what visitors choose to buy in the farm store.
“We have lots of long conversations with people and not just about
cheese,” says Betsy Luce, who was a toddler when her parents, Jack and
Marion Ayres, bought this 500-plus acre farm and aged farmhouse without
indoor plumbing in 1945. Betsy has worked here all her life, so far,
only recently cutting back a bit as her granddaughters Liz and Sierra
take on more responsibilities.
It Started with Cheese
Sugarbush Farm’s acclaimed cheese business launched shortly after the
Ayres’ move to Woodstock. Jack, who had Vermont roots but lived in New
York in his early years, yearned to get back to the land. He aimed to be
a dairy farmer, but soon redirected to cheese. Tourism was expanding in
post-World War II Vermont. Roadside gift shops sold a variety of
Vermont products to travelling tourists. Vermont cheese was popular, but
not very portable. As Betsy explains, cheese was sold at that time in
big round wheels, with pieces chopped off into wedges.
Jack recognized potential in making cheese more user friendly. His
innovation was to work with existing cheese producers, purchasing fresh
cheese from them and then aging and packaging it at Sugarbush Farm.
Instead of irregular wedges, he devised cutting it into convenient-sized
bars, wrapping each one in foil, then dipping it in food-grade wax.
Three layers of wax make each bar of cheese airtight, and, with the foil
and colored wax, very attractive. His further innovation was the design
of the bars—each one is approximately one-and-a-half inches wide by
one-and-a-half inches thick, the bars varying in length for different
weights: four ounces, eight ounces, and more. When sliced from the end,
each slice is perfectly proportioned to sit on a cracker.
Sugarbush Farm was soon delivering cheese to gift shops, eventually all
around the state. With an initial foray into mail order using Marion’s
Christmas card list, they developed a robust mail-order business. Jack
sent Sugarbush Farm cheeses to food editors, and word spread around the
country. Betsy recalls trips to New York City and television appearances
talking about their cheese.
Beyond mail order, they added a website and online ordering in the
1990s. These days, from online and phone orders, Sugarbush Farms ships
hundreds of boxes a day during their busy pre-holiday season, including
many to customers who have been with them for decades.
Moving on to Maple
When Betsy married dairy farmer Larry Luce, cows came back to the farm—a
herd of Jerseys. Besides establishing the farm’s dairy herd, Larry
reignited Sugarbush Farm maple production, first in the old sugarhouse
on the farm, then building a new one in the 1980s. Betsy and Larry’s
sons Jeff and Ralph, the third generation of the family, now head the
maple production. The Luces combine traditional ways and
state-of-the-art equipment. Much of their land is forested, providing
abundant firewood. With this ready fuel, the evaporator that boils the
sap is wood fired. Their evaporator itself is a spiffy, efficient,
stainless-steel model. Their reverse-osmosis system removes water from
the sap, reducing the time and fuel in boiling.
From late February into April, visitors can see the maple process in
person. The rest of the year, the sugarhouse is also open, but for
self-guided tours. A video and lots of displays illuminate the
sugar-making process and labor.
Sample, Shop, and Savor
In the farmhouse, the tasting room and farm store are open year-round,
except for a few holidays. Visitors sample maple syrup and learn about
its different grades and sample some of the farm’s 14 varieties of
cheese. Depending on the day, samples may include their award-winning
naturally smoked cheese, cheddars from a light low fat to four-year-old
sharps, and flavors including tangy horseradish. Visitors may also see
the cheese wrapping and dipping process in action. The Luces and their
employees are knowledgeable and sincerely interested in sharing
information about their products and the farm with visitors. The store
is well stocked with Sugarbush Farm fare and products from other small
businesses—heavenly maple shortbread cookies, Vermont sausage, and
handmade ornaments among them.
Sugarbush Farm invites a slower pace and an opportunity to savor the
pastoral landscape. An informal picnic area overlooks pastures with a
view to Mount Ascutney. Two big retired Belgian horses, Spud and Ben,
practically pose for pictures. A walking trail meanders along pastures
and in the woods. Posted at different spots around the farm are small
informative signs—not QR codes, but real signs—to read and learn about
birds, snowfall, history of the farm, and more.
“People can come here and learn something about Vermont farming, maple
syrup, and cheeses: this is what it takes to make an eight-year-old
cheddar, sap comes out of the tree like water and has to be boiled
down,” says Liz. “And people really enjoy the sanctity of the view.”
Sugarbush Farm
591 Sugarbush Farm Road
Woodstock, VT
(800) 281-1757
sugarbushfarm.com <
http://sugarbushfarm.com/>